It pays to go down the custom route when adding new e-learning courses to your organisation’s training arsenal. Off-the-shelf online courses are swiftly becoming a thing of the past, and we’re here to tell you why. If you want to keep in step with why progressive, modern companies are increasingly gravitating towards custom training solutions, read on…

Brand Alignment

Commissioning a custom online training program allows you to avoid generic content and align every aspect of the e-learning course with your company’s core values. There may be dozens of other organisations doing what you do, but none of them do it quite like you.

Successful companies across all industries recognise the importance of a consistent internal message – think Apple, Google, and Admiral. Purchasing an off-the-shelf training program leaves you with substandard material that may not be in keeping with your unique workplace culture, and does not nurture brand advocacy among your employees. In contrast, investing in custom training development increases employee engagement and encourages every member of staff to become an outspoken advocate for your brand.

Custom E-Learning: Value for Money

Do not fall into the trap of thinking that choosing an off-the-shelf e-learning program will save your organisation money. This is, quite frankly, a false economy. Companies who produce one-size-fits-all courses either charge per user or on a monthly basis. They may seem like the most affordable option at first glance, but costs will soon add up!

With bespoke online training courses, you pay once and then you own the finished product forever. The upfront cost may be higher than off-the-shelf training, but you’re getting a program specifically tailored to your procedures, workforce, values, and goals. You’re also protecting yourself from unexpected price increases, while gaining a custom corporate training program that will serve your organisation for years to come.

Affordable, effective updates

As business practices and technologies evolve, so will your training needs. Todays targets or technological parameters may not be relevant in five years’ time. This means you need an e-learning solution capable of rolling with the punches, that doesn’t break the bank. If you’re planning on being around long-term, it would be wise to make an initial investment in custom training development, rather than opting for a generic solution. When you own the product, it becomes affordable and easy to commission updates as necessary.

Conversely, choosing an off-the-shelf training program can leave you stuck with rigid, outdated material. Even going with a reputable off-the-shelf training brand could result in a return to the drawing board a few years down the line, if their updates do not align with yours. There is also the ever-present threat that they will scrap their training program altogether and you’ll be forced to start from scratch.

Custom e-learning is the future of corporate training

Investing in custom training development is by far the best way to future-proof your training solutions, get real value for money, and ensure your training materials fit your brand. If you’d like to find out more about what bespoke online training can do for your organisation,contact the RealFruit team today.

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